Did you know?

The Americans with Disabilities Act of 1990 was founded on four principles: inclusion, full participation, economic self-sufficiency, and equality of opportunity for all people with disabilities.

According to the U.S. Department of Commerce Bureau of the Census, disabilities affect one-fifth of all Americans - nearly 20% of our population! People with disabilities represent potential customers you may presently be missing out on if your business is not accessible.

Additionally the growth in the number of people with disabilities is expected to accelerate in the coming decades to include the 78 million baby boomers in this country - who do not always require yet benefit from accessibility. By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

This group has $175 billion in discretionary spending power, according to the U.S. Department of Labor. That figure is more than twice the spending power of American teenagers and almost 18 times the spending power of the American "tweens" market. In short accessibility simply makes good business sense.

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Everyone benefits when businesses give customers with disabilities an equal opportunity to obtain their goods and services. By positively addressing the issues most important to them, businesses can make it easier for people with disabilities as well as other customers to access and purchase the services or products they have to offer. Accessibility pays dividends and makes good business sense.

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Marketing - "Getting the Word Out"

You have likely expended time and resources to develop and implement a plan that enables your operation to accommodate people with disabilities. Don't keep it a secret.

Accessibility attracts not only people with disabilities but also their families and friends. Like others, these customers often visit stores, restaurants, movie theaters, and other businesses accompanied by family or friends. This expands the potential market exponentially representing additional business and profit for your enterprise. Your goal now should be to learn how to attract and successfully provide your services to this growing market.

Marketing is especially vital in the wake of the many self-acclaimed "accessible facilities" that arose since the implementation of the ADA. As a business owner or operator, or someone thinking about opening a business, you may have wondered what it means to be "accessible" or what you have to do to comply with the Americans with Disabilities Act (ADA).

Let the professionals at Compliance Alliance help you to create, manage & market your accessibility. Call today… you may find that making your business more accessible and welcoming to people of all abilities is not as difficult as you thought.